Mercedes-Benz unveils the new C-Class in Chennai

The Mercedes-Benz C-Class was launched in Chennai today by Mr.Sanjiv Sahajwala (Head Marketing, DaimlerChrysler India Pvt.Ltd) and Mr. KSM Musaddique (Managing Director, Trans Car India, the authorised dealership of Mercedes-Benz in Tamil Nadu). Speaking on the occasion Mr. Sahajwala commented: “To date around six million C-Class vehicles have been sold all around the globe. In fact, the C-Class has been an immensely popular vehicle since it was first launched. The new C-Class is more power-packed, more spacious and enjoys even greater street-presence. Ladies and gentlemen, here’s Agility at your Command: the new C-Class.”

During his speech, Mr. Sahajwala underscored the presence of the Mercedes-brand in India for over 50 years. As pioneers of the luxury car segment in India, Mercedes-Benz has the widest product range and the most extensive sales and support network spread across 28 Indian cities. The company is also the first automobile manufacturer in India to have completed ISO 9001: 2000 certification. “The result of close and continuous engagement with customers is reflected through our growing sales figures as well. This year, we achieved record sales of 2491 units from Jan-Dec 2007. This marks a growth of 18% over 2007.”

Mr. Musaddique said, “Chennai has always had a strong traction with the three pointed star. The C-Class is a very popular product and enjoys tremendous acceptance amongst our discerning customers. The new C-Class already has created a lot of excitement in the local market and we are confident that it will delight the fans and customers in this region, just like millions, the world over.”

With a length of 4596 millimetres, the new C-Class is 68 millimetres longer than its predecessor. The body width has increased by 42 mm to 1770 millimetres, and the wheelbase by 45 mm to 2760 millimetres. These dimensions create the conditions for a generously sized interior, and therefore more comfort. The front shoulder room has increased by 40 millimetres, for example. The design of the new C-Class is based on the modern Mercedes idiom, which reflects the technical superiority of automobiles bearing the star with taut lines and large, tranquil surfaces. The pronounced wedge-shape of the front end serves to emphasise attributes such as agility and performance. Source: indiainteracts