Polaris Industries forays into South with Chennai

Polaris Industries forays into South with Chennai

World leader in off-road vehicles launches ATV, Rangers and snowmobiles now available in Chennai at MPL Adventure Sports Vehicles Pvt. Ltd.

Chennai, 30^th September 2011: Polaris India Pvt. Ltd, a wholly owned subsidiary of Polaris Industries Inc., the world leader in off-road and multi-terrain vehicles today forayed into Chennai with the unprecedented launch of their off-road vehicles. The price range of the lifestyle and the luxury product which starts from 2.84 Lakhs onwards will be available in Chennai through MPL Adventure Sports Vehicles Pvt. Ltd.

Commenting on the development, Mr. Pankaj Dubey, Managing Director, Polaris India Pvt. Ltd., said, “Polaris Industries is the World leader in Off-Road Vehicles and recently decided to venture into India. Chennai is one of the key markets for us in India. We foresee huge interest and business potential in the market and thus, have appointed MPL Adventure Sports Vehicles Pvt. Ltd. as our dealer, to offer our innovative products in Chennai market. In the first phase, we are launching our flagship products including ATVs, Polaris RANGER RZR® Side-by-Side vehicles and Snowmobiles in India. We are hopeful of giving lot of adventure and utility experience on off-roads in Chennai.”

Speaking about the market scenario, Mr. Dubey said “The specialized automobile market is at a nascent stage in India. Our principal aim is to sensitize the consumers and create a new market for the possible options available in recreational vehicles such as ATVs, RANGER, RZR Side-by-Side vehicles and snowmobiles, and to generate more interest in these activities. We will focus on the utility application of our vehicles in areas of construction, mining, farming, forest, military, police and Para military forces”

Speaking on the occasion, Mr. S. Ravindranathan, Dealer Principal & Director of MPL Adventure Sports Vehicles Pvt Ltd., the Polaris dealer in Chennai said, “While the Indian market is no stranger to All Terrain vehicles, the look and feel of ATV’s and adventure has been very limited so far. Polaris is a great brand known World-wide for its innovative off-road vehicles. We are proud to associate with them right from the beginning and jointly develop the off-road vehicle market in the country – something that people desire for, but have been missing”

The product lines the company is launching in Chennai are:

Sportsman® ATVs Polaris Sportsman range of ATVs is the best way to enjoy the outdoors. These are affectionately termed ‘quad-bikes’. Through rain or snow, flat or hilly terrain, our ATVs perform at optimum levels no matter what the region or the season. Available in Premium (high quality performance), 2 – Up (double seater) and Value (more affordable) ranges.

Polaris RANGER RZR® Side by Side: Polaris’ Ranger RZR Side by Side is the only sport utility off-roaders which are exclusively built for off-road activities. Polaris off-roaders deliver a razor sharp performance every time. There are four variants available: Only Trail (exclusively for hilly/mountain terrain), only Sport (for dune-surfing and riding in open spaces), only 4 Seat (world’s first 4-seater Side by Side) and Only Xtreme (Premium performance under all conditions).

About Polaris Industries Inc.

With annual 2010 sales of $1.99 billion, Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER® for recreational and utility use, snowmobiles, motorcycles and on-road electric powered vehicles.

Polaris is a recognized leader in the power sports industry, among the global sales leaders for both snowmobiles and ORVs.  The Company has established a presence in the heavyweight cruiser and touring motorcycle market with Victory motorcycles and the acquisition of the Indian motorcycle brand. Additionally, Polaris continues to invest in the Global on-road low speed vehicle industry with internally developed vehicles and the acquisition of Global Electric Motorcars (GEM).  Polaris enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. has a strong network of 1,600 independent dealers in North America, and is sold through 11 subsidiaries and 43 distributors in approximately 130 countries outside of North America. Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicles accessories are available from authorized Polaris dealers or anytime at www.polarisindustries.com

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