A New Standard of Audio Performance from a Speaker System for iPod Today, Bose has introduced the SoundDock® 10 Digital Music System, delivering audio performance previously unattainable from a one-piece speaker system for iPod. Using advanced engineering and new technologies, the SoundDock 10 system is the premium SoundDock system from Bose, joining the SoundDock Classic, SoundDock Series II system and SoundDock Portable system in the acclaimed product line.

The new SoundDock 10 system was designed to reset the standard for how good an iPod can sound from a single enclosure. It maintains dock-and-play simplicity in a small, elegant design — yet plays with
exceptional clarity across the full musical range, and delivers the low-note performance and volume levels of much larger sound systems.

“The SoundDock 10 system is for people who want the sound quality of a primary music system for their
iPod or iPhone,” said Ratish Pandey, General Manager, Bose Corporation India Private Limited. “We started with a clean sheet and a clear goal: to deliver unparalleled audio performance without the need for complicated equipment. We then developed new technologies to deliver that performance without

The SoundDock Story

The original Bose SoundDock Digital Music System was introduced in 2004, offering iPod owners a new
way to listen to their digital music.

The SoundDock system’s performance, elegance and simplicity quickly defined the category, and inspiredother Bose entries: the SoundDock Portable Digital Music System, offering rich, detailed sound with theconvenience of a rechargeable battery, and the SoundDock Series II Digital Music System, providing highqualityaudio performance for small-to medium-sized rooms.

Today, Bose SoundDock product line is recognized as an industry standard, delighting owners around theworld and maintaining the Bose commitment to offering consumers the ultimate benefit — bringing peoplecloser to their music.

The SoundDock 10 Digital Music System is available from Bose beginning September 30, 2009 for
Rs. 40,388/-. The optional Bluetooth interchangeable dock will be available mid October 2009 for
Rs 8,888/-. The SoundDock Portable Digital Music System, the SoundDock Series II Digital Music System
and the SoundDock Classic will continue to be available from Bose for Rs. 23,513/-, Rs. 17,888/- and
Rs. 14,513/-, respectively. All are sold at select authorized Bose dealers, Bose retail stores,, or toll free at 1-800-11-BOSE (2673).