Godrej Security Solutions Addresses Security Needs of Tamil Nadu Launches Ultra Powerful Futuristic Range of Defender Z+ Safes for Jewelers, Banks, Gold Loan Companies, Offices etc
Chennai, 25th October 2010: Godrej Security Solutions, safekeepers to the nation for over a century, today announced the launch of their ultra-powerful range of Defender Z+ Safes employing futuristic technology for the Tamil Nadu market. Combining the best of incredibly strong physical strength and hi-end electronic surveillance technology, the GSS Defender Z+ range of Safes are way ahead of any other safes in the category as they can “See, Sense and Secure” in a manner never known before. These creations draw inspiration from a century of leadership experience as “India’s most trusted name in Safes” and continuous investment in R&D to meet the present and future needs of the industry… right from serving the enormous demands of the jewelry, banking industry, gold loan companies, NBFCs, offices…
Speaking at the launch of GSS Defender Z+ Safes, Mr. Dara E. Byramjee, Vice President & Business Head, Godrej Security Solutions, said, “The lifetime assets of so many people are at risk because the safes or vaults in many banks and institutions conform to earlier generation designs and technology which now need to be upgraded to solutions incorporating modern and futuristic technologies. A huge technological leap forward on the back of a dedicated team of internationally experienced designers conversant with international norms and practices have led to building these future perfect Defender Z+ safes that can withstand stronger physical attack and employ intelligent systems to identify and prevent misuse by people themselves. This revolutionary range of GSS Defender Z+ Safes are virtually impregnable, provide the best functionality, and offer a very long term cost effective investment.”
Every day, we are faced with the need to protect valuable assets like jewelry and documents from theft. If stolen, such loss can completely overturn the fortunes of people in a moment. While the safety and security measures being applied by banks in India (where most people keep their assets for safekeeping) have definitely been evolving; at a national level, there is still considerable way to go before the system matches the real needs of the industry today. Though the dependence on security guards is definitely being replaced with modern security systems like CCTV cameras and alarm systems, there is still the issue of “how safe is the Safe” itself from a break-in attempt, and “how robust is the security monitoring system” to prevent such an attempt.
The reality is that many banks and institutions are still using age old safes which are playing the roles of passive protectors and may not be able to resist the force of hi-tech physical tools such as sledge hammers, oxy-acetylene flame torches, power drills etc. used by professional thieves today. Therefore, unless banks and institutions upgrade their Safes and Security Monitoring systems to modern platforms, break-ins to places you believed were safe may continue, resulting in loss of assets for customers, and loss of reputation for the bank.
Enter the GSS Defender Z+ Range of Safes. The GSS Defender Z+ Range of safes will address primarily the needs of Banks, Jewelers and other institutions, and are available in various sizes and colors with options of double doors and different locking combinations.
Key features:
IntelliSens: This unique and futuristic access control technology prevents unauthorized access and also prevents misuse by duplication of key
Eye-Fi: Smart CCTV for secret monitoring and recording
I-See, Interior Display System: To facilitate easy accessibility to valuables inside the safe, the interiors are illuminated with LED lamps. These lamps are cool and energy efficient
I- Warn: An alarm will warn the user with a soft jingle when the safe is in an open state. The alarm will also get activated if someone tries to open the safe forcefully
Z-Shield: Specially formulated Impregnable Barrier Technology which uses torch & tool resistant protection like no other in India
Business Plans in the Forward Mode: Godrej is a pioneer and market leader in safes with about 65% market share in the banking segment and is committed to play the leading role in changing the way the industry perceives the critical role of Safes. Gone are the days when safes could just be big bulky strong boxes with thick walls and multiple keys. Today, Safes have to be engineered keeping in mind the construction of new, high-rise buildings and reasons for people to choose banks to deposit “safely” their assets and other valuables. Several factors come into play … materials, aesthetic design, ease of use and even attractive looks… because everything contributes to a particular lifestyle set in people’s minds. Keeping all this in mind, Godrej Security Solutions is using ‘intelligent design’ to build safes with unique, “Physiotronic” features to provide active protection through a perfect combination of manual and electronic operation.
Tamil Nadu is a very important market for GSS where it already enjoys 70% market share in the banking segment and over 80% in the Jeweler Segment. Last year Tamil Nadu contributed 10% of total revenues. The focus is on market expansion in Banking and Non Banking institutions for GSS. This year GSS is expecting 12% of revenues from TN and approx. 15% next year. Godrej Security Solutions’ strategy is based on 3 pillars – providing comprehensive solutions rather than products, market expansion by increasing the distribution network and product expansion by continuous innovation. Apart 50 outlets across Tamil Nadu, GSS has over 650 distributors and over 1000 retail presence across the country.
