57th Idea Filmfare Awards – South
~Filmfare and Idea Cellular Announce Nominees for Best Film Talents of 2009~

Chennai, 07th July, 2010: The Idea Filmfare South Awards are back! And at the press conference, Filmfare and Idea announced the much awaited Nominees for the best in South Indian cinema for 2009.

The awards are brought to you jointly by Worldwide Media Pvt Ltd (Publishers of Filmfare) and Ideal Cellular – an association which is now in its second year.

The immensely popular Filmfare Awards functions have always been the essence of glitz and glamour and have awarded the best in the industry since 1953. The 57th Idea Filmfare Awards (South) celebrates the immense talent in the southern industry and also bring great entertainment to you, this year as well. From star celebrities walking the red carpet in their gorgeous attire, foot tapping performances to the suspense winners of the evening, it promises to be an exciting evening.

Filmfare has forever respected audience opinion; this year too, people nationwide were invited to vote for their favourites across 10 categories each, in Tamil, Telugu, Kannada and Malayalam films. Nominees drawn from the responses have been shortlisted and specially appointed juries have been set up to help choose the final winners.

Speaking before the conference, Mr. Tarun Rai, Chief Executive Officer, Worldwide Media Pvt Ltd. said, “For 57 years Filmfare has been celebrating the creative talent of South cinema. There is no other Award with the heritage and stature of Filmfare. No wonder they are known as the ‘Oscars’ of South cinema – the ultimate recognition of stardom. That South cinema is a force to reckon with is borne out by the fact that this year there are 450 movies in contention for the Filmfare Awards. We, along with our partners Idea Cellular, are proud of our association with the South film industry.”

Speaking about the joint venture, Mr. Srinivas M, Circle Head, Tamil Nadu & Chennai, Idea Cellular said, “Brand IDEA has always associated with champion ideas to offer a unique user experience, and entertainment, to our 65 million IDEA subscribers, across India. Our continued association with the prestigious Idea Filmfare Awards is a testimony of the brand’s promise to offer the best-in-class entertainment, through our reach and connect with the audience, across the length and breadth of the country. In the South, movies is a passion and IDEA will bring stars and the best of movies, closer to the people, through the 57th Idea Filmfare Awards – South”

57th Idea Cellular Filmfare Awards South Press Meet Stills

The Filmfare Awards (South) were born in 1953 and were held at the prestigious Kalaivanar Arangam in Chennai. Eventually it shifted to the distinctive Music Academy. Initially, only Tamil and Telugu films were considered for the awards and later, Malayalam & Kannada films became part of the event in 1966 &1969 respectively. The spirit of the awards lies in its popularity not just amongst the masses but also the film fraternity. It is the ultimate recognition of talent.

As the South Indian film industry continues to raise the bar with its creative, thrilling and exhilarating productions, Filmfare is proud of its five decade association with the industry.