Its the first of its kind. An Advertisement for an Indian Product has been shot in the USA. The concept of making a ad for marketing Idhayam Oil in foriegn countries has been visualized because of the drawbacks in Airports when Indian passengers are carrying liquid materials like Idhayam Oil, says Lekha Ratnakumar.

The adversitements has been filmed across San Francisco and Las Vegas. The ad has been made with many hollywood technicians and artists. However the main characters in the ad are Indians residing in the USA.