Australian Luxury Brand Launched in India
Curtis Australia ties up with Odyssey India to launch Luxury pens in India
Australian luxury brand, Curtis was recently launched in India. Curtis Australia is an international luxury brand with a product range spanning writing instruments to fine jewellery.
Curtis Australia has tied up with Odyssey India Ltd – A premier leisure retail chain based in Chennai. Curtis Pens will be retailed through exclusive luxury pen counters in 48 Odyssey stores across 14 cities.
Hand finished by craftsmen and jewellers using traditional techniques combined with the latest writing mechanisms, Curtis pens are a connoisseurs’ delight. Curtis Australia was voted ‘Best of the Best’ for 2009 by ‘Robb Report’ – the world’s definitive guide to luxury.
Curtis’ Luxury Range
Curtis’ range includes limited edition pens, luxury pens and jewellery. Some of the notable special editions pens include Curtis’ Wild Life Warriors Gold and Gem Set Pen. Prices at A$ 200000 [Rs 80 Lakhs] This collector’s pen was to draw attention to the work of the wildlife warriors. Specially created and hand crafted, the solid gold foundation pen beautifully illustrates several endangered species studded with 450 sparkling diamonds and sapphires.
Other notable special editions includes The ‘Race to the Pole’ – a limited edition collector’s pen crafted in solid sterling silver celebrates the discovery of the North Pole; Colours of Australia – a diamond set celebration using champagne diamonds as the focus to ‘capture the essence of Australia; America’s 400th anniversary pen, etc. Curtis also makes fine
jewellery with a range spanning diamond necklets to bracelets. Curtis currently exports luxury pens to USA, Hong Kong, Singapore, UAE, Saudi Arabia, China, UK and Russia.
According to Glenn Curtis, Director & Founder of Curtis Australia, “We are proud to be Australia’s first luxury pen maker and we are aware of the history of fine pen making. We hope to add to that by designing eloquently drawn precious silver and gold pens that are a joy to write with and become a treasured possession and even an heirloom”
“Curtis Australia is very proud to announce our launch in India through Odyssey India Limited. India is a major and exciting market place and one with tremendous potential and appreciation for luxury products. I am very excited to be offering our products to the discerning Indian market, and I am particularly thrilled about our relationship with Odyssey India Limited. We look forward to providing the best in the world of hand crafted pens and accessories, and building our brand with the professionalism and expertise that exists in all areas of the Odyssey’s business”, said Glenn Curtis
Speaking about the launch of Curtis Pens in India, Aminur Rahman, Australian Consul General for South India and Trade Commissioner said, “Curtis’ launch in India is a testimony to the growing luxury goods market in India. India’s US$4.35bn [in 2009] luxury goods market is expected to grow to US$30bn by 2015 making India the fastest growing luxury market globally. Australian luxury products are becoming known around the world for their fresh and innovative appeal and I believe that India will in time become a very important market for Australian made and designed luxury products. We see good opportunities for Australian luxury brands with products and services such as gems & jewellery, home décor; automotive; electronics; watches, fashion & accessories; property; wine & food; wealth management; antique & arts; travel; private aircraft, yachts, etc”
According to T S Ashwin, Managing Director, Odyssey India Ltd, “We are delighted to associate with Curtis and bring the brand to India through our luxury pen store format ‘Editions’. It has been our endeavor to put together a distinctive mix of the finest international pen brands in a contemporary yet classy environment for the Indian market. Curtis Australia believes in quality and a no-compromise approach when it comes to its products and this aligns well with our values and vision for Editions. Their pens have so much of Australian character and craftsmanship in them and are a pen lovers delight.
The Curtis range in solid sterling silver with engraving is unique and perfectly complements the other brands we carry in Editions. We will be displaying this range across all the Editions stores in Chennai, Mumbai, Bangalore, Hyderabad and Delhi. We wish to take this association further by collaborating and coming up with a limited edition pen for the Indian market sometime next year”.
