The 2010 Mercedes-Benz S-Class: A new benchmark in the luxury class
- The S 350 L and S 350 CDI L BlueEFFICIENCY join the S 500L to complete the New 2010 S-Class line-up in India
- New power packed features include SPLITVIEW technology, Advance Parking Guidance with ultrasonic sensors, Reversing camera, ATTENTION ASSIST, Multicolour Ambient Lighting and LED Light Package among others
Chennai– Mercedes-Benz, today formally announced the arrival of its iconic sedan and a global favourite – the All-New S 350 L and the S 350 CDI L BlueEFFICIENCY in India. With state-of-the-art technology for even greater safety, as well as trailblazing innovations in comfort and drive technology, the Mercedes-Benz flagship is all set to reassert its leading position as the brand’s innovation platform and benchmark for luxury sedans. For more than five decades, the Mercedes S-Class cars have signified a special aura, showcased intelligent technology and delivered the highest quality.
Speaking at the launch ceremony, Mr. Debashish Mitra, (Director- Sales and Marketing, Mercedes-Benz India) said, “The all-new S-Class is the perfect embodiment of the brand’s core attributes of safety, comfort, quality and innovation. Its uncompromising standards have made it the preferred choice of the world’s most powerful and influential people. Continuing the legacy, the all-new S-Class not only displays outstanding driving dynamics, but is a fitting testament of our technological expertise. Globally the S-Class is the overwhelming market leader in its segment; in India as well, the S-Class is the clear leader with over 53% share of the market. The new S 350 L & S350 CDI L will carry forward the S-Class leadership in this segment.”
The 2010 S-Class is the only car in its category to offer a unique combination of ultra-modern assistance and protection systems. The new assistance systems turn the new S-Class model into an “intelligent” partner for the driver. The car is able to “see”, “feel”, respond reflexively and act autonomously to prevent accidents or mitigate their effects.
The 2010 S-Class offers features designed to provide highest levels of comfort and safety to its occupants. Features like Advance Parking Guidance with ultrasonic sensors, Multicolour Ambient Lighting, LED Light Package, Climatised seats, Massage function for rear seats, ATTENTION ASSIST, etc are standard. As an exclusive world first for the 2010 S-Class, SPLITVIEW technology is being offered. With two views on a single screen, both the driver & the front passenger can view different functions simultaneously on the screen. A wireless headphone with remote ensures that the co-passenger does not interfere with the driver’s focus while on the road.
Great attention has been given to the Rear Seat comfort & entertainment package for the rear-passengers. New introductions include redesigned rear entertainment screens with remote control & 2 wireless headphones as well as standarad massage function for the rear passenger.
With typical Mercedes attention to detail, the designers have also given great attention to the interior of the new Mercedes-Benz S-Class, ensuring that every feature appeals in both emotional and functional terms with its form, colour and material. The result is a harmonious whole – an atmosphere in which the car’s occupants immediately feel safe and protected, and long journeys can be taken without any feeling of effort or stress.
The new S 350 L is priced at Rs. 82.42 lakhs (ex-showroom Chennai), while the new S 350 CDI L BlueEFFICIENCY comes at Rs. 80.42 lakhs (ex-showroom Chennai).
