~ Opens a state of the art showroom in Nungambakkam~
Chennai, March 21, 2010: Basics Life, the retail offering from Hasbro Clothing Pvt. Ltd relaunched its flagship store at Nungambakkam, Chennai. This swanky showroom, a first of its kind in the city, covers an area in excess of 2700 sq.ft. Located strategically on the Nungambakkam High Road the store promises a never before shopping experience to the discerning fashion victim.
The showroom has been divided into 3 levels; Basement is completely formal with a totally revamped tailoring section undertaking stitching of any kind of mens clothing. It’s also the only store of “Basics Life” which caters to customized needs by offering “Custom Tailoring”. Ground floor showcases the hip range of denims and the best ever seen contemporary styles of tees. Mezzanine & first floor display the new spring summer collection of Basics 029 & Probase.
Basics Life at Nungambakkam is not only the largest store in terms of area but also showcases the widest variety of clothing offered by all 3 brands comprising–
Genesis: offers classic formal wear for men tempered with an Italian touch that includes formal shirts & trousers and is priced between Rs. 899-1199.
Basics 029: a casual wear brand which has in its product line anything from shirts to t-shirts, and jeans to cargoes, caps, belts, jackets, track pants, shorts, cotton slacks, muscle vests etc. The range is competitively priced between Rs. 899 – 1999.
Probase: for the youth offers urban, funky, and comfortable Casual Street wear ranging from shirts, trousers and cargoes to t-shirts. The price points are Rs.599 to Rs.999.
Commenting on the occasion, Mr. Hanif Sattar, Director Hasbro Clothing Pvt. Ltd said, “We are pleased to announce the opening of our newly refurbished flagship showroom at “Nungambakkam”. The showroom’s friendly and customer orientated setup, its state of the art design and its great attentiveness to detail is what sets it apart. The Nungambakkam store will be the model for all showrooms in the city to apply and follow.
5 more Basics Life stores are slated to open in Nagpur, Mangalore, Chennai, Colombo and Guntur in the coming two months.
