Mahindra Navistar launches MN25 & MN 31 heavy trucks in Chennai
- Priced at Rs 15.55 lac for 25 tonner MN 25 and Rs 18.94 lac for 31 tonner MN 31 (ex showroom Chennai)
- Inaugurates state-of-the-art dealership housing its entire LCV & HCV range of products
- Mobile Service Workshop flagged off as a part of the unique ‘anywhere, anytime’ on-road assistance programme
Chennai, Jan 24, 2011: After unveiling its entire range of high performance HCV trucks at the Auto Expo 2010, Mahindra Navistar Automotives Ltd (MNAL) today launched the MN 25 and MN 31 tonne trucks in Chennai priced at Rs 15.55 lac and Rs 18.94 lac respectively. MNAL also inaugurated its new, state-of-the-art dealerships in Chennai, Rajalakshmi Automobiles Pvt. Ltd.
The new dealership at Chennai will house the entire range of LCV as well as the HCV of the company. In addition, MNAL has started off the first-of-its-kind Mobile Service Workshop, a part of the unique ‘anywhere, anytime’ on-road assistance programme. The company plans to open 100 dealerships over the next 24 months pan India.
Inaugurating the state of the art dealership, Mr. Rakesh Kalra, Managing Director, Mahindra Navistar Automotives Ltd., said, “This is a moment of pride for us as we look at changing the skyline of the India trucking industry. We have created a world class manufacturing plant in Chakan near Pune and are creating a modern distribution network in the country to cater to the growing needs of our customers. Highly trained staff, a well-equipped workshop, prompt spare parts availability and mobile service vans have all been put in place to enable our customers to get a hassle free and delightful experience of owning our trucks”.
Mr. Nalin Mehta, Chief Operating Officer, Mahindra Navistar Automotives Ltd. said, “During the unveiling, we had promised that ‘OK will no longer be OK’ and we will revolutionize Indian trucking by challenging existing norms. Further, our Corporate Identity Program to create a uniform dealership identity and experience will ensure that our dealerships remain benchmarks for the commercial vehicle industry. The dealership will start selling and servicing the existing range of LCVs and Buses. In addition, it will also start providing the ‘touch and feel’ and demonstration of the new range of HCVs, starting with the MN25 and MN31 trucks.”
He further added, “Chennai is a very important market for the transportation industry not only for Tamil Nadu, but for the entire Southern India. We at Mahindra Navistar will go all out to cater to this market through a very strong dealer partner to create new standards in customer service”.
Speaking on the occasion, Mr. S Meganathan, Chairman, Rajalakshmi Automobiles Pvt. Ltd, said, “We feel honoured to be a part of this new chapter in the trucking industry together with Mahindra Navistar for the customers of Chennai. Our dealership has earned a name for itself through superior customer service and we are sure that our dealership of Mahindra Navistar will replicate the same high standards of customer support. Together we will help our customers outperform.”
Extensive Sales & Service Network
With the inauguration of the Chennai dealership, Mahindra Navistar has rolled out the process of creating an exclusive network of dealerships on a massive scale – a unique step for the trucking industry in India. Moreover, Mahindra’s already existing network will be deployed for after-sales support. Over the next two years, Mahindra Navistar plans to commission over 100 dealerships across the country, thus rapidly expanding its pan India presence.
The company also flagged off the mobile service workshop, yet another first in the Indian trucking industry, with the objective of providing ‘anywhere, anytime’, on-road assistance to customers. Coupled with the multi-lingual, 24×7 call centre branded as ‘NOW’, which is manned by trained service experts, Mahindra Navistar is all set to unleash a new paradigm in customer service in the Indian trucking industry.
Besides this, MNAL will also draw on the vast pool of M&M auto and tractor channel partners to use as an extended network for servicing customers needs.
The company aims to create a channel which will be passionate about surpassing customer expectations and willing to go that extra mile. The dealer network aims to set new benchmarks in delivering requisite services and spares to customers in the HCV segment in India.
About Mahindra Navistar Automotives Ltd. (MNAL)
In 2005, Mahindra & Mahindra Ltd. and International Truck and Engine Corporation – the operating company of Navistar – entered into a JV to manufacture light, medium and heavy commercial vehicles for India as well as global markets. The joint venture is in the process of addressing every segment of the commercial vehicle market from 3.5 tonne GVW to 49 tonne GVW with variants of passenger transport, cargo and specialized load applications. Mahindra Navistar aims to expand its product line over the next two years to emerge as a full range commercial vehicle player.
The new HCV product range has been engineered to meet Indian requirements with technological expertise from Navistar with the underlying philosophy of ‘Made in India, Made for India and Made with 175 years of international trucking expertise’. The new range of medium and heavy commercial vehicles is being manufactured at a new green field plant at Chakan, near Pune. The plant, which spans over 700 acres, has been set up with investments of over Rs.4000 crores and is producing other M&M products as well. This will help MNAL leverage the benefits of synergies of an integrated manufacturing facility.
