Chiyaan VIKRAM to Endorse Manappuram Brand Gallery
Chennai, India, May 5, 2010: Kollywood Star Chiyaan Vikram has signed with Manappuram General Finance and Leasing Ltd (Manappuram Finance) India’s Largest listed; highest capitalized and highest credit rated gold loan company, as their Brand Ambassador for Tamil Nadu.
“Chiyaan” Vikram is the most credible, marketable and hugely popular film star not only in Tamil Nadu but all the parts of the world where south Indians, especially Tamils live” V P Nandakumar, Chairman, Manappuram Finance said. “It is an honor to welcome “Chiyaan” Vikram to help promote Manappuram in Tamil Nadu”.
Manappuram Finance is the first NBFC in Kerala to get a short term rating of A1+ from ICRA (the highest short term rating awarded to any corporate in India by ICRA) and a long term rating of LA+ from ICRA for its working capital limit of Rs. 6 billion under BASEL II norms. Manappuram Finance has over 1,080 branches across 15 states, a staff strength of over 8,000 people, customer base of over 550 thousand.
“Gold is the rural credit card especially for millions of people who are working in the informal economy,” said “Chiyaan” Vikram. ”This is the only way really that someone gets an instant loan within three to five minutes. I am delighted to be part of Manappuram Family as their brand ambassador which began its journey as a small shop in a coastal village, Valapad, near Thrissur, Kerala, in 1949. It has the highest credit rating reputation, a huge number of satisfied customers and has shareholders like Capital world UK , Nomura of Japan, to name a few”.
According to V P Nandakumar, Chairman of Manappuram Finance, Indian’s together own 20,000 tons of gold which amounts to two third of the country’s GDP and the total size of mortgaged gold is 1,500 tons. Manappuram Finance is managing over 24 tons of mortgaged gold assets,” A new regional approach to marketing of products will be made with more focus on regional communication strategy by having local dialogues to reach out the masses. This strategy will help to connect and communicate Manappuram brand values to its current and prospective users”.
To expand its business footprints in various states, Manappuram Finance is currently in the process of signing up well known celebrities across India to be the face of Manappuram Brand, according to Mr. I. Unnikrishnan, Managing Director, Manappuram Finance. He also added that, in Tamil Nadu “Chiyaan” Vikram will join super stars namely, Mohan Lal In Kerala, Puneet Rajakumar in Karnataka, and Victor Venkatesh in Andhra Pradesh, that Manappuram Finance has signed up in the recent past to endorse its various products in South of India.
Chiyaan VIKRAM to Endorse Manappuram Brand Photo Gallery
