Automobile major, BMW India, has revised upwards its sales target in the country for this fiscal from 1,000 to 1,200. It also plans to launch its latest model, X5, in November and has sought the permission of Automotive Research Association of India for the same.
“We have increased our sales target by 200 cars, buoyed by the encouraging market response,” BMW India president, Peter Kronschnabl told media here on Monday.
The German premium car-maker started its India operations in March this year with a plant in Chennai. It had set a target of 1,000 cars to be sold in six cities in the country.
“Last year, the total car sales in India was estimated at 14 lakh, which is expected to go up to 30 lakh in 2015. About 3,500 premium cars were sold in 2006 and this year, the figure is expected to touch 5,000,” Kronschnabl said.
By 2012, premium car sales in India are expected to touch 10,000, he added.
In keeping with the revised sales target, the company is increasing its geographical footprint within the country as it plans to make its cars available in 4 more cities apart from the existing six that it is present in.
BMW India would be looking to do business in Pune, Kolkata, Ahmedabad and Kochi, Kronschnabl said. Presently, its sales operations are restricted to Mumbai, Chandigarh, Delhi, Hyderabad, Chennai and Bangalore.
