City based Pyramid Saimira Theatre Ltd pn Wednesday said it has now entered the Chinese market by signing an agreement with The China Society of Music Research Board.

The company has signed an Arts and Cultural co-operation agreement by which CSMRB and PSTL would bring cultural specialists in the field of arts, film, TV,music and dance to India, a press release said.

As part of the agreement, a new joint venture company Jiangsu Pyramid Longzhe Group, supported and approved by the CSMRB, which is under the Ministry of Culture of the Chinese government, has been formed to operate theatres and distribute films and engage in other entertainemnt, arts and cultural activities in China, the release said.

“It is a great honour to the company to get entry into China’s highly regulated growing culture and entertainment industry. We will create a huge theatre chain network, food courts, gaming parlors and offer other entertainment services. We will also bring international content to China and will also showcase and market local Chinese content across the world,” P S Saminathan, Managing Director, Pyramid Saimira Group said in the release. Source: economictimes

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