The Rajinikanth-starrer Ã¢â‚¬ËœSivaji the BossÃ¢â‚¬â„¢ will now hit screens on board the aircrafts of Singapore Airlines from December 1.
Singapore Airlines has obtained exclusive rights to screen the blockbuster movie, which is still running in theatres, on all its flights, said Bharath Mahadevan, manager, Singapore Airlines, Southern India.
Ã¢â‚¬Å“We are extremely proud to be associated with Ã¢â‚¬ËœSivajiÃ¢â‚¬â„¢, and our customers will enjoy the experience of seeing the movie 35,000 feet above the ground,Ã¢â‚¬Â he added.
The airlines is also planning to organise a film festival during the middle of next year, he said.
The duration of the film would be approximately the flying time between Chennai and Singapore, said S.C. Babu, CEO, AVM Productions.
The DVD copy of the film would be officially released within two months, after which it would be available in the market, he added.
Singapore Airlines started its operations in India in 1970, and Chennai was the first Indian city the airlines started flying into, Mr. Mahadevan said. At present, the airlines carries 2 million passengers each month and operated 10 flights a week between Chennai and Singapore.
Ã¢â‚¬Å“We hope to operate two flights a day or more by next year,Ã¢â‚¬Â Mr. Mahadevan added. Source: Hindu