SEIKO launches its First Exclusive Boutique in India

Chennai witnesses the Celebration of the best of Technology and Designs from SEIKO

SEIKO launches its First Exclusive Boutique in India

Chennai, October 19th, 2010: SEIKO, the leading global luxury watch brand, delighted watch connoisseurs in India by launching India’s first SEIKO exclusive boutique at Chennai. The boutique brings to Chennai, SEIKO’s awe inspiring collections from their long standing tradition of watch making. It follows the aesthetics and designs of the other SEIKO Boutiques abroad and is a testament to SEIKO’s brand vision of ‘Innovation and Refinement’.

On the occasion, Mr. Tetsuji Ishimaru, President, SEIKO Watch India Pvt. Ltd said, “SEIKO Watch India Pvt. Ltd. is just three years old in the country and has shown stupendous growth in the category of premium watches. SEIKO’s positioning of ‘Affordable luxury’ proves our endeavor to provide the best of technology and products to our customers and by launching the SEIKO boutique we attempt to make the SEIKO brand more accessible. We are really happy to bring to the city of Chennai the complete SEIKO experience and believe this will cement our long standing relationship with India.”

He further added, “SEIKO Watch India Pvt ltd grew 43% for the year 2009-2010. In the time period of April to September 2010, we have grown by 84% in value and hope that the launch of the SEIKO Boutique will contribute greatly to the further growth of the company.”

The SEIKO Boutique also pays an ode to the journey of SEIKO spanning more than a century. Along with the Elite collection, also on special display, are key historical innovations from SEIKO that changed watch making over the last century.

Mr. Hirohiko Umemoto- Executive Director, International Sales & Marketing Division, SEIKO Watch Corporation was present on the occasion and said, “SEIKO started in 1881 as a watch and clock repair shop and in its long journey since, has become an international watch making giant. We are pleased to bring to India, its first SEIKO exclusive boutique. The store and the range of watches available here are testaments to SEIKO’s superior emotional technology, and augment SEIKO’s inspiring journey through time where we have always striven to add a touch of enchantment to every precious moment.”

Mr. Niladri Mazumder, Vice President – Sales and Marketing, SEIKO Watch India Pvt. Ltd said “The SEIKO Boutique in Chennai displays the SEIKO saga in all its splendour. Besides the

collections, one can get a special preview of the history of SEIKO and the 40th anniversary commemorative edition of the SEIKO Quartz Astron. The collection spells SEIKO’s diversity and superior technology. SEIKO is a firm believer in emotional technology. We are delighted to have Zimsons, as our esteemed partner in this endeavour to bring the best of SEIKO to our Indian customers.”

SEIKO launches its First Exclusive Boutique in India

The SEIKO Boutique

The point of purchase is the most important touch point with the consumers to communicate the brand message. SEIKO Watch Corporation is aggressively opening SEIKO Boutiques in various regions of the globe.  The company believes that at the SEIKO Boutique, the entire range of SEIKO watches can be showcased in the ideal displays so that the consumers will have better understanding of the true value of SEIKO.

“Innovation and Refinement” is the essence of the commitment of SEIKO as a brand. All SEIKO boutiques across the world established guidelines for the concept and design of Image Fixtures and equally epitomizes the brand vision of “Innovation and Refinement”. However the SEIKO Boutique in Chennai is special because it is the first upgraded version of its kind that incorporates the key design elements from SEIKO’s award winning stand at Baselworld, ‘The Cube’.

The boutique appeals through luxury, technological excellence and sophistication and in turn endeavors to create unique value for the SEIKO brand and capture the imagination of the customers.