Britannia launches Actimind Gallery
a first of its kind milk based health drink with 7 Active Brian Nutrients
to HELP develop children’s Mental Sharpness
Chennai, 30th October, 2009: Britannia Industries Ltd., one of India’s most trusted food brands with a diverse portfolio of products in biscuits, bakery and dairy categories, today launched Actimind, a milk based health drink for children. This unique drink with 7 active brain nutrients helps improve mental sharpness – an essential requirement in today’s highly stressful and competitive environment which expects children to stay alert and active for long periods of time. While regular study & overall healthy diet is fundamental to school performance, the role of nutritional supplements is equally important for growth and development. This launch further enhances Britannia’s foray into healthy milk based products. Britannia had recently introduced UHT Milk with 0% Fat and 0% Cholesterol in hygienic and convenient tetra packs.
Actimind is fortified with 7 nutrients known to be good for the brain. It has 5 B Vitamins that help energize the brain, Choline to help improve memory and Iodine to increase mental development. Each bottle contains more than 20% of the recommended daily requirement of these nutrients.
It is available in two delicious flavors – Mango and Strawberry, in 150 ml bottles with easy to peel foil caps and does not require refrigeration. This makes it very convenient and safe for children to carry to school and play.
Britannia launches Actimind Photo Gallery
Speaking at the launch of Actimind at a Press Conference in the city today, Vinita Bali, Managing Director, Britannia Industries Ltd., said, “Based on the work we have done, we believe that children will love Actimind’s delicious taste and attractive packaging, while mothers will find it a smart & convenient way of providing their children with a rich basket of nutrients in a ready-to-go pack that can be enjoyed anywhere. So this is about drinking healthy.”
Said eminent city pediatrician, Dr. Shanta Narayanan, “In today’s highly competitive environment, the average child is required to cope with mounting class work, homework as well as additional tuitions. They also have to excel in a sport or hobby as extra-curricular activities. This calls for the child’s mind to be active and energized. Mothers often express their concern about getting their children to consume the right mix of nutrients in their diets. Children enjoy sipping tasty drinks and therefore, giving them an essential dose of nutrients in a manner they will enjoy is an effective solution to get the right nutrition to them.”
Added PP Roy, Head of R&D at Britannia, “Actimind is a unique milk based health drink for children with 7 active brain nutrients that are known to help improve mental sharpness. It has 5 B Vitamins that help energize the brain, Choline to help improve memory and Iodine to increase mental development. Each bottle contains more than 20% of the recommended daily requirement of these nutrients. Besides its potential nutritive value, we have also designed the product to be tasty & enjoyable and make it available in a convenient single drink pack. In Tamil Nadu, parents generally give considerable emphasis on the academic performance of children & hence this could be a very effective tool for mothers to give their kids a right diet supplement.”
Actimind is being launched initially in Tamil Nadu and will be available in select cities of Chennai, Coimbatore, Madurai, Trichy & Vellore. Priced at Rs. 15/- per 150 ml per bottle, Actimind is available in Mango and Stawberry flavors with a shelf life of 6 months.